Cpgconnect // Vol. 22: 100 CPG Brands You Should Know This BFCM
Yo what’s going on guys, happy Black Friday and Cyber Monday week.
I have been so excited for BFCM this year that I decided to put together a full list of 100 CPG brands that are running promos, deals, and discounts right now.
Every brand below is hyperlinked, the product category is included, and the discount is listed. These are all brands I really like or think are doing something great, so please go support them if you can. They deserve it.
If you find this helpful, feel free to send it to a friend, share it with your group chat, or pass it along to anyone who is shopping for friends and family this holiday season.
Let’s get into it…
Events
RSVP - Holiday DTC Dinner @ STK 12/3 (Slc)
RSVP - Ecom North Summit 12/4 (Miami)
RSVP - Bar CPG 12/9 (La)
RSVP - Byte’m launch party 12/9 (Nyc)
RSVP - Holiday Gala for Good 12/9 (Nyc)
RSVP - Ugly Talk 12/10 (Nyc)
RSVP - Year End Soirée 12/10 (La)
RSVP - Holiday Happy Hour 12/10 (Nyc)
RSVP - The Holiday Bazaar 12/10 (Nyc)
RSVP - Brewing Big: NYC Edition 12/12 (Nyc)
Most brands have no idea how much money they leave on the table by not optimizing the conversations already happening in their Instagram and TikTok DMs. If you are pushing on social, this is probably you.
Pinpoint is one of the coolest tools I have seen in a long time. It turns everyday DM traffic into real, trackable revenue without adding headcount or letting opportunities slip through the inbox. The workflows, the automation, the visibility into what is actually happening across your DMs make it a huge unlock for any social-first ecommerce brand.
Start by running your numbers through their DM Revenue Calculator. It takes a few seconds and shows exactly how much revenue you are missing. And if you want to learn more after that, you can grab some time with the Pinpoint team to chat. I think what they are building is powerful and it should be top of mind as you head into 2026.
100 CPG Brand BFCM Deals
4AM Skincare - Skincare (20% Off)
Alice Mushrooms - Functional mushroom chocolate and supplements (Up to 45% Off)
Amika - Haircare and styling (30% Off)
arrae - Bloat and wellness supplements (20% Off)
BeautyStat - Clinical skincare (Up to 45% Off)
Bloom Nutrition - Greens and nutrition supplements (30% Off)
Canopy - Humidifiers and beauty devices (Up to 35% Off)
Chillhouse - Self care and body care (Up to 35% Off Bundles)
Chomps - Meat sticks and protein snacks (Up to 25% Off)
Clean Skin Club - Facial towels and skincare accessories (20% Off)
Clearstem - Acne safe skincare (26% Off)
Cowboy Colostrum - Colostrum supplements (Up to 45% Off)
Create - Electrolytes and hydration (20% Off)
Crown Affair - Luxury haircare (30% Off Bundles)
Cymbiotika - Wellness and longevity supplements (25% Off)
Dedcool - Fragrance and body care (30% Off)
DIBS Beauty - Multi use makeup (25% Off)
Dropps - Laundry and home cleaning (30% Off)
Experiment - SPF and skincare (25% Off)
Facile Skin - Derm backed skincare (30% Off)
Floura - Gut health supplements (30% Off)
Ghia - Non alcoholic aperitif and spritzes (25% Off)
Glonuts - Protein donuts and snacks (20% Off)
Glossier - Makeup and skincare (Up to 30% Off)
Glow Recipe - Fruit forward skincare (20% Off)
Good Bacteria - Probiotic personal care (20% Off)
Gruns - Greens and hydration chews (60% Off)
Halfday Iced Tea - Prebiotic iced tea (20% Off)
Hanni - Body care and shave tools (Up to 40% Off)
Happy Aging - Skincare for mature skin (25% Off)
Homecourt - Elevated home care and fragrance (Up to 40% Off)
Hume Supernatural - Natural deodorant (20% Off)
HYQ Hydration - Electrolyte hydration mix (25% Off)
INNBEAUTY PROJECT - Fun forward skincare (Up to 25% Off)
Jones Road - Minimalist makeup (Up to 25% Off)
Jouer Cosmetics - Makeup and lip products (25% Off)
Juliet Wine - Natural wine (20% Off)
Kenetik - Ketone energy drink (15% Off)
Kopari - Coconut based body and skincare (30% Off)
Kosas - Clean makeup (25% Off)
Lemme - Gummies and supplements (20–35% Off)
Lola Blankets - Weighted and cozy blankets (35% Off)
Lolavie - Haircare by Jennifer Aniston (30% Off)
Magic Molecule - Wellness and hydration drink (15% Off)
Merit Beauty - Minimalist makeup (20% Off)
Nello - Non alcoholic wine (Up to 40% Off)
NOYZ - Fragrance (25% Off)
Nudestix - Stick based makeup (30% Off)
Origins - Plant powered skincare (30% Off)
Ouai - Haircare and body care (Up to 30% Off Bundles)
Patrick Ta - Makeup (20% Off)
Phlur - Fragrance (20% Off)
Point of View - Beauty and personal care (10% Off Bundles)
Pvolve - Low impact workout program (15% Off)
Rare Beauty - Makeup by Selena Gomez (20% Off)
Remedy Skincare - Skincare (25% Off)
Rhode - Hailey Bieber skincare (Up to 10% Off Bundles)
Skin Gym - Beauty tools and devices (25% Off)
Slate Chocolate Milk - Protein chocolate milk (20% Off)
Slick Hair - Hair styling products (Up to 40% Off)
Sofie Pavitt Face - Acne focused skincare (20% Off)
SONNI - Self care and supplements (20% Off)
Sunny Within - Mood and wellness supplements (30% Off)
The Outset - Skincare by Scarlett Johansson (25% Off)
Tower 28 - Sensitive skin friendly makeup (28% Off)
Trubar - Protein bars (10% Off)
Summer Fridays - Skincare (20% Off)
Supergoop - SPF and sun care (Up to 40% Off)
Supergut - Prebiotic shakes and bars (30% Off)
The Absorption Company - Supplements (10% Off)
Zac’s Sweet Shop - Candy and chocolate (25% Off)
Wellbel - Hair, skin and nail supplements (Up to 45% Off)
Promix - Protein and performance supplements (~30% Off site wide)
MoonBrew - Sleep and relaxation tea (~30% Off site wide)
Bare Performance Nutrition (BPN) - Performance supplements (~20% Off site wide plus 20% off for life on new subscriptions)
Moon Juice - Adaptogenic supplements (Up to 40% Off and free US shipping on orders $65+; “Biggest Sale of the Year”)
Magic Mind - Productivity shot (~58% Off plus free Sleep Performance Shots)
Water Boy - Hydration drink mix (Deal listed as part of BFCM promo; check site for current offer)
Everyday Dose - Mushroom coffee alternative (Up to ~61% Off plus free gifts; 100 orders will be refunded)
Amplifye P24 - Hair growth supplement (~25% Off annual subscriptions and one time orders)
Bioniq - Personalized vitamins (~50% Off first month of Bioniq Go when you join the mailing list)
Cadence - Refillable travel capsules (~20% Off site wide plus ~35% Off first subscription month and giveaways)
Oshun - Functional sparkling water (Up to ~40% Off site wide on functional drinks and botanical blends)
Freaks of Nature - Functional gummies and supplements (~20% Off site wide plus free gift over $75)
Happy Head - Hair loss treatment (~25% Off site wide; biggest sale of the year)
Chomps - Meat sticks and protein snacks (Up to ~25% Off: 15% Off $30, 20% Off $50, 25% Off $70)
Ketone IQ - Ketone drink (~30% Off plus exclusive gifts when you subscribe)
Mezcla - Plant based protein bars (~25% Off site wide, excluding multipacks)
HNY+ - Honey based wellness shots (Up to ~40% Off with code BLACKFRIDAY site wide)
Brightland - Olive oil and vinegars (25% Off)
Bokksu - Japanese snack subscription (25% Off)
Fly By Jing - Chili crisp and sauces (up to 50% off sitewide)
Liquid IV - Hydration drink mix (30% Off)
Neutonic - Nootropic drink (21% Off)
Sult - Electrolyte drink mix (Buy 2, Get 1 Free)
Ryse Nutrition - Pre workout and protein supplements (30% Off)
RAW Nutrition - Sports supplements (40% Off)
Graymatter - Nootropic supplements (50% Off)
RAWDOG - Performance based men’s skincare. (20% off site wide & up to 30% off subscriptions)
Vitamina - liposomal vitamins (10% off one time purchase, 20% off subscriptions + free 1st class shipping)
Now a quick shoutout to my friends @ 1-800-D2C, If you work in ecommerce, 1-800-D2C is one of those platforms you wish you found earlier. It is a full directory of DTC brands and the exact tools, tech stacks, and agencies they use.
Whether you are building a brand, refining your tech stack, or just looking for what the best teams are doing, it gives you a real look behind the curtain.
You can browse thousands of brands, dig into the platforms they rely on, and get a feel for what is working across the space. It is one of the easiest ways to research, benchmark, and make faster decisions without guessing. Check out the directory @ 1800D2C.com.
That’s a wrap for this week.
Whether you’re launching your first SKU, landing that Whole Foods deal, or just trying to keep up with what’s next in CPG, we’ve got you.
If you’re a CPG brand or startup looking to scale in 2026, take a minute to fill it out. Cpgconnect was built to connect good people, share resources, and create opportunities that help everyone grow.
Catch you next week and Happy Thanksgiving ✌️
Zach
P.S. If you liked this one, pass it along to a friend, teammate, or founder who’d appreciate it. And hit reply anytime, I read every note.