Cpgconnect // Vol. 20: 7 Major Moves From Target to Whole Foods to Creatine Sticks

We had brands jumping into more than 950 Target stores, Whole Foods opening its doors to a major new player, a fresh wave of funding across wellness and…

Nov 13 • 

Zach Bingham

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Cpgconnect // Vol. 19: $50M Wellness Boom, Coca-Cola’s Creamy Comeback, and the Rise of Collab Culture

Cymbiotika’s $25M fundraise signals investor confidence in premium health, Coca-Cola returns with its first new holiday flavor in five years, and Laoban…

Nov 6 • 

Zach Bingham

4

October 2025

Cpgconnect // Vol. 18: $30M Beverages, Sprouts Nationwide, and the Rise of Better-for-You Seasonals

From funding rounds and national retail rollouts to seasonal favorites making their return.

Oct 30 • 

Zach Bingham

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Cpgconnect // Vol. 17: $20B Yogurt Runs, $300M Gummies & The Rise of Mushroom Wellness

from Chobani’s billion-dollar climb to Grüns’ generational run and the rise of mushroom-driven wellness.

Oct 23 • 

Zach Bingham

9

Cpgconnect // Vol. 16: Equip’s Real-Food Rebrand, Protein Sodas & Protein Pops

The wellness world is shifting from hype to heritage.

Oct 16 • 

Zach Bingham

3

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Cpgconnect // Vol. 15: Smoothie Kits, Smash Oils & the A2 Dairy Boom

Erewhon found a way to ship its most viral smoothie, Glen Powell is apparently coming for Graza, and Alec’s Ice Cream just raised $11M to push A2 dairy…

Oct 9 • 

Zach Bingham

3

Cpgconnect // Vol. 14: Smucker’s Protein PB&J, Little Spoon x Target & Junkless Goes Protein

Protein arms race, Target’s biggest food launch ever, and a clean-label bar brand going big.

Oct 2 • 

Zach Bingham

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2

September 2025

Cpgconnect // Vol. 13: Bloom x Tandy, LMNT’s New RTD & Ben Stiller’s Soda

Bloom x Tandy are blurring the lines between candy and supplements with their new Energy Blooms, and LMNT is going mass with a slimmed-down RTD line.

Sep 25 • 

Zach Bingham

6

Cpgconnect // Vol. 12: Immunity Gummies, Kombucha Powder & Sprouts Shelf Wins

From protein-packed cold brew at Whole Foods to kombucha-powered hydration powders and nationwide wins for better-for-you sodas.

Sep 18 • 

Zach Bingham

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CPG Connect // Vol. 11: Catalog Creep, Spicy Soda & Functional Firsts

We’re breaking down why more SKUs ≠ more revenue (and how brands are getting smarter with curation), plus a wave of launches and plays worth watching.

Sep 11 • 

Zach Bingham

7

CPG Connect // Vol. 10: AI Playbooks, $12M Shots & $43K Smoothies

Welcome back to Cpgconnect.

Sep 4 • 

Zach Bingham

9

2

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August 2025

CPG Connect // Vol. 9: Newtopia Now Finds, 9-Figure Shakes & Billion-Dollar Brews

From Denver’s Newtopia Now to billion-dollar beverage shakeups, it’s been a week of both discovery and disruption in CPG.

Aug 28 • 

Zach Bingham